In today’s fast-paced business environment, accurate and reliable data collection is essential for making informed decisions. In Cambodia, where market dynamics are rapidly evolving, Computer-Assisted Personal Interviewing (CAPI) has emerged as a game-changing method for conducting field research. At MRTS Consulting Ltd, we lead the way in delivering high-quality CAPI data collection services in Cambodia, helping businesses gain actionable insights with precision and speed.
What Is CAPI Data Collection?
CAPI (Computer-Assisted Personal Interviewing) is a digital method of conducting face-to-face interviews using tablets or mobile devices. Instead of relying on paper questionnaires, interviewers use software that guides the survey process, ensuring consistency, accuracy, and real-time data capture.
Why CAPI Is Ideal for Market Research in Cambodia
Cambodia’s diverse geography and fast-growing urban and rural markets present unique challenges for traditional data collection. CAPI addresses these challenges with:
– 📍 GPS Tracking – Ensures interviews are conducted in the correct locations, improving quota accuracy and fieldwork planning.
– 🎙️ Voice Recording – Enables quality control teams to verify interviews and identify training needs.
– 📊 Quota Monitoring – Real-time dashboards allow data managers to track progress and adjust fieldwork strategies instantly.
– ✅ Error Minimization – Built-in logic eliminates skipped questions and routing mistakes, ensuring clean and complete datasets.
– 📈 Performance Monitoring – Supervisors can assess interviewer productivity and adherence to protocols.
MRTS Consulting: Cambodia’s Leader in CAPI Research
At MRTS Consulting, we combine cutting-edge CAPI technology with deep local expertise to deliver high-quality market research in Cambodia. Our trained field teams and quality control specialists ensure every interview meets international standards. As an ESOMAR member, our Managing Director, Mr. Phoung Vuthy, upholds the highest ethical and methodological standards in market and social research.
Key Benefits of Working with MRTS Consulting
– ✔️ Over 18 years of experience in Cambodian market research
– ✔️ Proprietary tools for CAPI data collection and quality control
– ✔️ Customized survey design and fieldwork planning
– ✔️ Trusted by multinational brands and local enterprises alike
Applications of CAPI in Cambodia
CAPI is ideal for a wide range of research projects, including:
– 🛍️ Consumer Behavior Studies
– 🏥 Healthcare and Social Research
– 🏢 Retail Audits and Mystery Shopping
– 🌾 Rural Development and NGO Surveys
– 📣 Brand Awareness and Advertising Effectiveness
Ready to Elevate Your Research?
If you’re looking for effective data collection in Cambodia, MRTS Consulting offers the tools, talent, and technology to deliver results. Our CAPI data collection services ensure your research is accurate, efficient, and actionable.
📩 Contact us today at vuthy@mrtsconsulting.com or visit MRTS Consulting to learn more.